In this modern era of digital technology, the internet especially search engines and social media offers great help regarding day-to-day queries. People looking up their symptoms and doctors online is an ideal example. Most people tend to first go through a medical practitioner’s website in order to make an informed decision. This means if your medical website is built well, you have increased chances of converting patients. Whether you want optometry marketing or veterinary marketing solutions, you can always get help from a professional in designing your medical website flawlessly. Likewise, if you’re a chiropractor, you can click here to gain more chiropractic patients and, therefore, generate more revenue.
Furthermore, you need to be aware of the basics as well when designing a medical website to ensure it generates leads. Hence, this article will give you some creative recommendations for medical website design. Read on!
1. Add Patient Reviews or Testimonials
When creating your medical website, it’s important to add patient testimonials on the homepage and create a separate page for reviews as well. You can design your website in a way that allows your patients to post reviews conveniently, and you can always have some control over the reviews.
Doing so will allow your potential patients to know from the perspective of a patient about their overall experience. This can be a great deciding factor for them to book an appointment with you.
This leads us to the next critical point…
2. Make Sure It’s Easy to Book an Appointment
Generally, people are lazy to fill out large forms for booking an appointment, therefore, it’s important to make setting an appointment as easy as possible for the patients.
You should make sure that your prospective patients don’t have to spend a lot of time in order to find the “book an appointment” button, otherwise, they will be more than quick to leave the website.
Having a “book an appointment” button on the homepage or even a pop-up button on every page of the website will be your best bet.
3. Make Your Medical Website Mobile-Friendly
Most people tend to search for a medical care provider on their phones or even tablets. If your website isn’t customized for such devices, you will miss out on a large portion of your revenue.
Hence, when creating your website, it’s essential to make it mobile-friendly too to allow people to know about your services or set an appointment with you in a breeze.
4. Your Website Should Have a Fast Load Time
When designing your medical website, it’s important to keep in mind that your website must have a fast loading time for a smooth user experience. Usually, people don’t wait for more than three seconds for a page to load, and they are quick to exit a slow website.
If you want to decrease the bounce rate and increase lead generation, you should speed up your website by decreasing the number of HTTP requests or even reducing the file size on your website.